Trust is a topic that has come up on a lot of ICology episodes, but this time it's intentional. In January, Edelman released the 2017 Trust Barometer. Every year, it sheds light on the role trust plays in all sorts of professional relationships at the personal level, including CEOs. Trust in CEOs had the largest drop of any category and is at the lowest it's ever been. Ever.
In this episode of ICology, Tamara Snyder, Executive Vice President at Edelman, adds some flavor and context to this year's data. But while this year's report may shed a negative light on relationships with CEOs, there are silver linings for communicators to act on.