On this episode of ICology, listen to Edward Ford from Verizon about their internal video news program they produce on a daily basis. Edward is the enterprise community manager at Verizon's headquarters in Baskin Ridge, NJ.
He's one of four communicators who hosts the daily program called "Up To Speed." Edward shares their process for creating the videos, how they select the news items featured and who gets to be on the daily video.
The focus for Verizon was to create content in a new way for employees who can be "up to speed" with corporate content in just a few minutes. It's a great lesson for other communicators who looking to create snackable content for employees who are on the go and desk-based.